Indonesia’s Ministry of Creative Economy says the use of artificial intelligence (AI) is helping micro, small and medium-sized enterprises (MSMEs) broaden their market access.
Creative Economy Minister Teuku Riefky Harsya said in a statement that technology adoption, including AI, is a strategic step in creating a resilient, innovative, and adaptive creative economy ecosystem. AI can enhance efficiency, competitiveness and digital skills, while preserving the identity of Indonesian products. This is reported by
Antara News.
In Depok, West Java, the Ministry offered training for MSMEs in the culinary, craft and fashion sectors. The sessions included mentoring and demonstrations from local AI start-ups on branding, product photography, video promotion and copyright compliance. The training is intended to prepare creative economy actors to use digital tools and compete in wider markets.
Photo:
iStock / WANAN YOSSINGKUM
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