The 2nd International Forum “Strategic Communications. Ideas & Insights” will take place on 30 June at the Digital Business Space in Moscow. The event will bring together leading experts in modern communication technologies. The TV BRICS International Media Network is serving as the international media partner of the forum.
Communication assets such as communication strategies, reputation, brands, digital presence, media resources, neurocapital, and other intangible assets are rapidly increasing in value and exerting a direct influence on markets, regional economic ecosystems and the global economy as a whole.
“Communications can no longer be viewed merely as a supporting function. They have moved to the centre of decision-making and have become as significant as key operational and financial assets. Effective communication management today is a crucial factor in growth, financial stability, HR attractiveness, customer loyalty, risk management, competitiveness and investment attraction,” the forum organisers note.
Representatives of government authorities, businesses of all sizes, consulting firms and agencies, the education sector, international partner organisations, professional associations and independent experts will discuss how to manage ongoing changes in the communications sphere and avoid mistakes that may cost as much as a business itself, how to improve the effectiveness of communication tools and how communications can support domestic brands. These and many other issues will be addressed during the event.
The forum will also feature the first presentation of specially prepared analytical products, including a study examining the current stage of artificial intelligence adoption in communications.
The programme includes several thematic tracks and formats. Among them are an open pitching session for communications agencies and plenary discussions on topical issues such as “Communications as Global Infrastructure”: developing the communications industry as a factor in strengthening the information influence and sovereignty of Russian business and “Global Communications – Global Benefits”: soft communications as the new oil of integration. Parallel expert discussions on brand development, as well as seminars and masterclasses for press secretaries and public relations specialists, will also take place.
The event will provide an opportunity to establish direct dialogue among all stakeholders influencing the development of communications. The key conclusions and outcomes will be incorporated into the forum’s final resolution.
The “Strategic Communications. Ideas & Insights” Forum was established by the Russian Association of Communications Consultancies (AKOS). The inaugural forum was held on 21 May 2025 at the Civic Chamber of the Russian Federation, bringing together more than 500 participants from 10 countries, including over 100 expert speakers from Brazil, India, China, Kyrgyzstan, and other nations. The forum reflects and supports a global trend that is fundamentally transforming attitudes towards communications.