As part of the cooperation, the TV BRICS International Media Network will provide media support to Russian businesses in the areas of corporate social responsibility and sustainable development. It will also support the promotion of Russian business interests and best practices through the platforms of leading media outlets in BRICS+ countries.

At the 28th St. Petersburg International Economic Forum, the corresponding agreement on media partnership was signed by Chairman of TV BRICS Ivan Polyakov and Executive Director of the UN Global Compact Network Russia Natalia Dorpeko.

The parties agreed to cooperate on promoting best practices in sustainable development and social responsibility, including the implementation of media, cultural and educational projects aimed at fostering international knowledge exchange and expanding business partnerships in line with the UN 2030 Agenda.

“In 2025, several milestone anniversaries will be marked in connection with the work of the United Nations: the 80th anniversary of the entry into force of the UN Charter; the 25th anniversary of the UN Global Compact, the world’s largest initiative for implementing the sustainable development agenda; the 10th anniversary of the Millennium Declaration ‘Transforming our World: the 2030 Agenda for Sustainable Development’, which includes the 17 UN Sustainable Development Goals (Agenda 2030); and the 10th anniversary of the Paris Agreement, a legally binding international treaty adopted under the UN Framework Convention on Climate Change. At the same time, in 2025, the positive results of Russia’s BRICS Chairmanship in 2024 will be summarised. It is important to note that the BRICS group was initiated by the Russian Federation, the first BRICS summit was held in Russia in June 2006, and our country also chaired the group during the 15th anniversary of BRICS. The signing of the Agreement between the UN Global Compact Network Russia and TV BRICS is highly symbolic in this context and holds special potential for advancing international cooperation on the UN’s sustainable development agenda,” stated Natalia Dorpeko.

TV BRICS Chairman Ivan Polyakov noted that since 2018 the International Media Network has been cooperating with the United Nations and has extensive experience in conducting media campaigns in support of the UN Sustainable Development Goals (SDGs). The mission of the UN Global Compact and the important work of the UN Global Compact Network Russia are closely aligned with the strategic objectives of TV BRICS, which lays the groundwork for effective and long-term cooperation. Ivan Polyakov particularly emphasised that efforts to promote the Global Compact agenda will take into account the development priorities of BRICS, its partner countries, and the BRICS+ format.

In 2018, a cooperation agreement was signed between TV BRICS and the UN Secretariat (represented by the UN Department of Public Information). TV BRICS was included in the international SDG Media Compact, an initiative launched by the UN to consolidate media support for the promotion of the SDG concept. TV BRICS initiates and promotes a number of international projects on sustainable development topics via its partner media in BRICS+ countries. For instance, to popularise quality education, TV BRICS has established ongoing cooperation with universities and research centres across different nations. TV BRICS regularly produces and disseminates information materials on global challenges such as poverty, hunger, inequality, and climate change. The TV BRICS International Media Network strengthens global partnerships, including in the media and communications sector, working with over 100 major media outlets in 26 countries around the world. To support sustainable agricultural development, the TV series “Agroparallels” was produced in collaboration with a partner in Brazil. In 2025, a new television project titled “BRICS GRAIN” will be launched.

The UN Global Compact is an international initiative for business in the field of corporate social responsibility and sustainable development. Its mission is to mobilise responsible companies that, under various political, economic, environmental, cultural, geographical, and other conditions, share and implement a common set of ethical principles in the areas of human rights, labour, environment, and anti-corruption, while also supporting and working towards the UN Sustainable Development Goals.

The UN Global Compact continues to show dynamic growth in participation, currently bringing together around 25,500 companies and organisations from 167 countries worldwide, including the Russian Federation. Approximately 4,500 of these companies are from BRICS countries.

The UN Global Compact Network Russia supports the implementation of Russia’s National Development Goals up to 2030 and beyond to 2036. It is engaged in systematic project work and the representation of Russian business interests and best practices on global platforms. The network’s activities aim to affirm the proactive stance of Russian business in seeking optimal sustainable development pathways, as well as its readiness to contribute intellectually, organisationally, and informationally to further advancing global UN initiatives in social responsibility and sustainable development, in cooperation with a wide range of stakeholders and based on fair national priorities.

The agreement between TV BRICS and the UN Global Compact Network Russia will contribute to the implementation of the UN General Assembly Resolution “Towards global partnerships: a principle-based approach to enhanced cooperation between the United Nations and all relevant partners”. The resolution recognises the important role of national Global Compact networks in fostering partnerships with international business communities at the national level and in supporting the implementation of the sustainable development agenda within their countries.

Photo: TV BRICS