TV BRICS shares key principles of its work on the margins of the BRICS Youth Camp

During the III BRICS International Youth Camp, journalists and scientists of the five countries held panel and educational sessions⁠.

The III BRICS International Youth Camp, which brought together more than 50 young people – participants and media experts – from five countries of the bloc: Brazil, Russia, India, China and South Africa, has come to an end in Ulyanovsk.

Under the theme of the 2023 camp “Dialogue in the Post-Truth Era”, BRICS journalists and academics held panel and educational sessions. Among the issues discussed were media monopoly concentration, media cooperation among the bloc’s countries, the central role of state and independent journalism in BRICS, and the growing influence of the Chinese press in media ecosystems around the world.

On the margins of the event, a presentation of the exhibition “Ornaments of the BRICS countries” was held. The panel session “Modern Media Challenges and Resources to Overcome Them” featured presentations by Devadathan Nair of Times of India Group (“Emerging trends in mass media communications”), Wang Delu, Head of the Information Service of the Eurasian Bureau of the Media Corporation of China (“How media bring people closer together”), and Abbey Makoe, freelance international relations specialist (“The Impact of the Media on the Role of BRICS in International Affairs”). 
Leonardo Sobreira Barbugiani Attuch, Executive Editor of Brasil 247 and TV 247, spoke about how to engage with BRICS in independent journalism, and Lidia Malygina, Professor of the High School of Television of the Lomonosov Moscow State University, presented a paper “Communication Threats to National Security. Destructive Media and Ways to Neutralize Them”.

In addition, young people took part in Solution Lab 1 “Start of concept development of the BRICS media resource”.

Daria Ivankova, Director of the International Cooperation Department of TV BRICS, moderated the panel discussion “Factchecking. Journalism standards in the BRICS countries” and held a master class “BRICS Soft Power in Tough Conditions”.

Daria spoke about the kind of media content that is getting distributed through the TV BRICS network and stages that the content goes through before being published on TV BRICS partner sources.

“Our national partners in different countries submit their content dedicated to their country’s culture, economy, tourism, education and other vital areas of life to TV BRICS. Or TV BRICS selects the content themself. We check it carefully and then adapt it into various languages. Then we send it out through our partner network for each editorial board’s consideration. Content about Russia prepared by the TV BRICS team also goes through this method”

Daria Ivankova
Director of the International Cooperation Department of TV BRICS

“Within TV BRICS, we abide by the following vision: each media resource partner has the right to collect information in a way that suits them, and we have no say on how they cover a topic. TV BRICS does however put a heavy focus on the way any news from our media platform is published abroad and is careful to ensure that media content maintains its original meaning. The same also applies to all the news we receive from our partners. It’s a matter of trust and respect to all parties involved in cooperation with the TV BRICS Network,” she added.

One of the key principles of the media network’s operation is the creation of multi-genre content: news stories (video reports and text articles), series of programmes, documentaries, audio podcasts. This allows TV BRICS to reach a vast and completely diverse target group, which includes women and men of almost any age and any profession. And the conversation is delivered in formats that each group understands, in their languages.

“Moreover, TV BRICS invites its partners not only to share their content for promoting a country’s image, but also to co-produce the content to be distributed globally,” emphasised Daria Ivankova.

In the busy programme there was also time for rest: the young leaders saw the sights of Ulyanovsk and visited the international film festival “From the Whole Soul”, a place where the multinational culture of the city appeared in all its glory. The finale was a screening of the documentary film “Dostoevsky Intercontinental” by the joint TV BRICS editorial team, designed to show the relevance of the classic figure of literature, his work and philosophical heritage for the international community.

Photo: III BRICS International Youth Camp

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