Brazil is witnessing an employment surge unprecedented in the last 10 years, linked to the festive season, which is a good signal for economic recovery in the coming 2024.
Brazilian stores are overflowing with shoppers immersed in Christmas and New Year shopping. This is reported by
CCTV+, a partner of TV BRICS.
According to Brazil’s National Trade Confederation, more than 108,000 temporary jobs will be available this festive season, the highest number since 2013. Meanwhile, sales are expected to be around $14 billion, up 5.6 per cent from 2022.
Economists expect more seasonal jobs to be created this holiday season.
“In the last 10 years, retail sales in Brazil have not grown even five per cent. The trend is that retailers will have to hire more staff. Although e-commerce has grown strongly in the country in recent years, as it has globally, Christmas is a time when retailers need workers in offline shops and couriers for online shops,” said Fabio Bentes, senior economist of the National Commerce Confederation.
Lower inflation and the prospect of further interest rate cuts are believed to be fuelling optimism in the retail sector this festive season. According to experts, this positive scenario could continue into next year, leading to at least some temporary jobs becoming permanent.
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